Toyota Mirai Fuel Cell Vehicle Dominates Competitors

The Toyota Mirai is one of the best-selling fuel cell cars in the country.

The Toyota Mirai fuel cell vehicle launched in the United States for the 2016 model year, marking the Japanese automaker’s entry into an emerging market. Having just passed the two-year mark, the Toyota Mirai stands as one of the best-selling in its class.

What Is A Mirai?

Initially launching in a single package, the Toyota Mirai featured seating for four and the Toyota Safety Sense Psuite of systems. An interior designed for comfort, complete with upscale upholstery, makes the Mirai a great choice for a comfortable commuter car.

The model runs entirely on hydrogen and its only emission is water, meaning it’s more efficient than almost every other vehicle on the road. Refueling takes just five minutes. Additionally, Toyota offered three years of complimentary fuel for three years, or up to $15,000. With an EPA-estimated 312 mile range, the Mirai is more capable of longer trips than electric competitors.*

Where Can I Find Them?

Making up more than 80% of all hydrogen fuel cell cars in the United States, the Toyota Mirai is only available in California. While you can’t currently test drive the Mirai here at Capital Toyota, increasing customer interest could change that.

In expectation of increased consumer demand, Toyota, in partnership with Shell and FirstElement Fuel, is working to expand the current hydrogen fuel infrastructure. The automaker is also working with Air Liquide to establish a dozen fueling stations between New York and Boston.

So, with sales rising and fueling stations expanding, we are excited to see just how Toyota and the Mirai tackle a future of zero emissions.

*2017 EPA-estimated 67 city/67 highway/67 combined MPGe for Mirai and 312-mile driving range. Actual mileage will vary. Range measurement pursuant to SAE J2601 standards (ambient temperature: 20°C; hydrogen tank pressure when fueled: 70 MPa). Fueling time varies with hydrogen fueling pressure and ambient temperature.

Toyota’s Olympic Sponsorship: “Start Your Impossible”

Toyota is once again sponsoring the Olympic and Paralympic Games in 2018

It has become common to see Toyota sponsoring major sporting events, so it comes as no surprise that the company will be sponsoring the upcoming Olympic and Paralympic Games. Toyota’s Olympic sponsorship focuses on the ‘Start Your Impossible” campaign. As a part of the campaign, 16 athletes will play a role in Toyota’s “Mobility for All” ad spot.

Start Your Impossible

The “Start Your Impossible” campaign reinforces the Japanese automaker’s commitment to creating a society that’s inclusive for all. Toyota will also push its own values, namely humility, hard work, never giving up, and, ultimately, overcoming challenges.

“The Olympic and Paralympic Games align with Toyota’s values and are platforms to showcase our global commitment to the concept of mobility for all,” said Susumu Matsuda, Marketing Division General Manager, Toyota Motor Corporation.

Mobility For All

All 16 athletes will take part in the first ad spot, dubbed “Mobility for All.” The spot focuses on Tatyana McFadden, who has won 17 medals in five Paralympic Games, and Brad Snyder, three-time gold medalist at the Paralympic Games Rio 2016.

In order to launch its global campaign, the company held the first-ever Toyota Mobility Summit in Athens, Greece. Akio Toyoda led the summit with the help of Didier Leroy, Toyota Executive Vice President. There, attendees discussed the future of mobility, something we here at Capital Toyota are excited for. Toyota also covered the social and physical well-being of athletes in the upcoming Games.

Make sure to keep an eye out for the Toyota ads and the star athletes in the “Mobility for All” campaign!

In-Car Amazon Alexa Coming to Toyota

An in-car Amazon Alexa is coming soon to Toyota models.

If you are an Amazon fan, then you likely own what an Echo or other device that uses Alexa. This is Amazon’s cloud-based voice-activated assistant that you use in your home. Now, though, Toyota has announced that an in-car Amazon Alexa will be coming to its lineup starting with select vehicles equipped with Toyota Entune 3.0 App Suite this year.

Amazon Alexa Features

In your home, Alexa can quickly turn your kitchen into a dance party, tell you some jokes, add items to your shopping list, play some games with you, and so much more. Many of these features, plus some new ones, will be available with the in-car version, including on-the-go directions.

“Voice services are rapidly becoming more popular and through our integration with Amazon Alexa, Toyota and Lexus customers will soon be able to easily speak to Alexa in their cars while on-the-go,” said Zack Hicks, senior vice president and chief information officer of Toyota Motor North America and chief executive officer and president of Toyota Connected.

Extra Functionality

With Alexa in your Toyota, you will be able to ask her to adjust your smart thermostat before you arrive home, add items to your shopping list on the way to the store, or listen to a great selection of audiobooks from Audible.

At Capital Toyota, we are excited about this new tech addition and can’t wait to give it a try.

How to Achieve Your New Year’s Resolutions

Achieve your New Year's Resolutions with these helpful tips from Capital Toyota

Every year, about 40% of adults in America set at least one resolution that they hope will change their life in some way. However, after about six months, nearly 60% of those people have already given up. So, how do you achieve your New Year’s resolutions? You follow these four steps.

  1. Focus on actions. Instead of thinking, “I want to lose 20 pounds,” focus on working to be healthier by watching what you eat and planning workouts.
  2. Make realistic goals. While we all have an ideal image of what we would like to be in our minds, it is unrealistic for most people. Set a goal that you can actually reach. So, plan to save $100 a month instead of $500, for example.
  3. Think positively. Have a positive outlook for your goals. In addition, have a plan for certain obstacles. Like, if you are trying to save money, when your friends ask you to go out, invite them to a potluck at your house instead.
  4. Get support. Talk to friends and family about your goals. You might find others with similar resolutions. You can work together to motivate each other and get some accountability.

If your plan is to save money for a new car, we can help you out. Give us a call at Capital Toyota when you are ready, and we can get you a great deal.

New Year Resolutions for Your Car

New Year Resolutions for Your Car

We’re a few weeks away from the New Year, but it’s never too early to start thinking about your resolutions. Instead of focusing on yourself, why not pick a resolution for your car? Check out these helpful New Year resolutions for your car recommended by us here at Capital Toyota.

Be More Efficient

Toyota vehicles may offer exceptional efficiency, but that doesn’t mean you can hammer down the gas pedal without consequence. If you find yourself constantly speeding, odds are you’re getting less-than-average fuel economy.

Aiming to become a more efficient driver will be beneficial for both your car and wallet. All you have to do is slow down and leave yourself more time to get to your destination.

Keep Up With Maintenance

Routine maintenance is a necessity for drivers who want their vehicle to last as long as possible. Oil changes, tire rotations, and frequent inspections can help prevent, and spot, potential problems before they become a drain on your finances.

Consult your owner’s manual, then make a service appointment at your local dealership to get your New Year resolution offer to a good start!

Stop Idling

Idling is a bad habit that can hurt your wallet, vehicle, and the environment. While idling has been the go-to method of warming up your car during winter, that’s no longer the best choice. Instead, driving at a moderate speed will help your vehicle warm up faster.

Stop idling and get on the road! You’ll save yourself time and money in 2018.

December Holiday Events in Chattanooga

Whether you’re just getting into gear, or you’ve been running on all cylinders since Halloween, the holidays are finally here! Now is a great opportunity to begin planning for some December events to get you into the spirit of the season. We here at Capital Toyota have a few recommended holiday events in Chattanooga that will make some wonderful memories!

Holiday Events in Chattanooga

Chattanooga Holiday Market

There are few better places to shop for festive gifts than the Chattanooga Holiday Market. Taking place at the Chattanooga Convention Center, the holiday market will feature more than 200 vendors selling hand-made items, holiday decorations, and more. The event takes place on the first three weekends of December.

Caroling with the Fishes

While it may sound like something out of a Christmas mafia movie, Caroling with Fishes is a great activity for families. The Tennessee Aquarium will have carolers singing festive songs from 6 p.m. to 8:30 p.m. on December 3rd. Those who choose to take part will be treated with a visit from Santa and a photo to remind you of the festive event.

PJs and The Polar Express

Attending a showing of The Polar Express in your pajamas at the Tennessee Aquarium’s IMAX 3D theater sounds a great way to celebrate the holidays! Guests will have the opportunity to meet the conductor, drink hot cocoa, and enjoy complimentary treats. Showings run on December 16th and 17th from 9:30am to 11:45am.

The Origin of Thanksgiving

Origin of Thanksgiving

We might all think we know the true origin of Thanksgiving, but do we really? Here’s the story on exactly what inspired the very first Thanksgiving.

The Mayflower fleet hailed from Plymouth, England, carrying 102 passengers whose sights were set on Hudson Bay. The ship ending up settling in Massachusetts, establishing the “Plymouth” village.

Unfortunately, only about half of the settlers made it through the New England winter. In March, when the settlers began exploring the area, a member of the Abenaki tribe greeted them in English. He came back a few days later with Squanto by his side. Squanto was a Native American who had been through a harrowing journey, escaping slavery and finding his way back home from London.

Despite Squanto’s terrifying past with an Englishmen, he helped the Puritans without fear; showing them how to cultivate corn and catch fish, along with crucial survival skills. Because of Squanto’s generosity, the Pilgrims had their first successful corn harvest in November 1621. The Wampanoag tribe and the Pilgrims dined together for the first real Thanksgiving, representing an alliance that would last over 50 years.

The real Thanksgiving is truly all about giving, as proved by the Wampanoag tribe. So remember why we are saying thanks – those who never had to help, did.

The Toyota 4Runner Legacy

When you hear the name “4Runner” you probably have a perfect image in your mind. That’s because the Toyota 4Runner is (and always will be) a truly memorable car.

The 4Runner first made its debut 34 years ago, in 1984, making an impression from the start. Many classic 4Runners are still on the road because of their capability and durability, and their legacy has yet to end.

This year’s 4Runner is packing a bigger punch than ever thanks to two new upgrades. The Wilderness Package and TRD Enhancement Package both help to make the 4Runner stand out even more. Both packages are perfect for adventure-lovers, with off-road options that will make it easy to tackle just about any road.

Even without these packages, the 4Runner will drop jaws. You can choose between a 2WD, a “part-time” 4WD or a full-time 4WD that has 9.6 inches of ground clearance.

The 2018 4Runner will also deliver plenty of power. Its V6 engine delivers 270 horsepower and 278 lb-ft or torque that helps the 4Runner tow up to 5,000 pounds. The 4Runner couples this power with traction control so that you’ll always feel confident on the road.

The Toyota 4Runner will always be a standout. Uphold its legacy by checking out the 2018 4Runner for yourself at Capital Toyota!

Buckle Up For Life and The Bump Gives Away New Car Seats

For years, Toyota has been working with Cincinnati Children’s on the Buckle Up for Life program, dedicated to educating parents on the importance of car seats. In honor of National Child Passenger Safety Week, which ran September 17th through the 23rd, Buckle Up For Life teamed up with millennial parent publication The Bump in order to give new parents all across the U.S. their very own car seat for free in order to raise awareness and protect new, young lives.

Buckle Up For Life

How did the program work? For every new registry created by upcoming parents on The Bump’s website or its mobile app, Buckle Up For Life contributed a new car seat to a family in need and provided them with information for how to correctly install it. Both organizations hope to improve the statistic that three out of four car seats are installed incorrectly, endangering the lives of young passengers.

Nikki Jordan, a Cincinnati resident who received a car seat through the program, stated, “Not only did they provide a new car seat for my child, but they made sure to educate us on car seat safety. Buckle Up for Life made sure that the car seat was properly installed and even showed myself and my husband how to properly install it. I can’t thank them enough!”

Ask us at Capital Toyota about Buckle Up For Life or check out The Bump’s website for more information.

ChattaBOOga Halloween Events in October

ChattaBOOga Halloween events

Every October, Chattanooga transforms itself into ChattaBOOga, a city filled to the brim with fun and exciting events to get in the spirit of Halloween. Looking for ChattaBOOga Halloween events for you and the whole family? Check out some of these:

Ruby Falls Haunted Cavern

This national award-winning event is a team effort between Ruby Falls and Fear Connection. The 20,000-square-foot cavern takes visitors into a haunted attraction like no other.

Acres of Darkness

The Chattanooga Audubon Society puts on a great event in the midst of the forest, where people of all ages can participate in the blacklight maze and hayrides and head to the bonfire afterwards for s’mores.


The amusement park at Lake Winnepesaukah transforms into a spooky Halloween spot featuring a Thriller Parade, haunted rides, yummy treats, and more.

Boo in the Zoo

If you’re looking for a non-scary option, check out Chattanooga Zoo’s event, which features a scavenger hunt, costumed characters, and, of course, animals.

Halloween Eerie Express

Head to Tennessee Valley Railroad’s Grand Junction station for this one-and-a-half-hour ride aboard a haunted vintage train, ending with the kid-friendly Eerie Fun House.

The ChattaBOOga Halloween events for 2017 look great to us at Capital Toyota! How will you celebrate Halloween?