New Toyota C-HR Sales Soar

South Africa isn’t a place most people would associate with Toyota, but change could very well be in the wind if the new C-HR has anything to say about it. The SUV more than tripled its original sales target, and that’s just the tip of the iceberg. Other models in Toyota’s SUV lineup are seeing rising sales as well.

The new Toyota C-HR is an SUV that’s seen a massive jump in sales. The standard 1.2-liter turbocharged engine and sleek styling has made it a popular model among South African drivers. The new model saw an incredible 11,055 units sold in March 2017, its first month on the market. That’s given it a major boost toward the top of the small SUV segment.

The Toyota Fortuner isn’t doing too badly either. The model dominated the competition to land at the top spot of the large SUV segment. A total of 1,312 units left dealership lots.

On top of that, the Toyota RAV4, a model American drivers are more than familiar with, saw sales increase to 640 units for the month.

Such incredible sales gains across the board have resulted in Toyota to take 22.8% of the market share, making the Japanese automaker the leader for the first quarter of the year.

We at Capital Toyota are pumped to see the new C-HR doing so well

 

Easter Traditions

Many Americans celebrate the Easter holiday with egg hunts, edible marshmallow birds, and a giant bunny. While they’re common traditions today, their origins aren’t quite as well known. The traditions themselves are interesting and their stories only add to the appeal. Here are the origin stories of a few popular Easter traditions.

Easter Eggs

Many ancient societies used the egg to represent the coming of spring and as a religious symbol of the resurrection. Painting the eggs red began in the thirteenth century and served as a symbol of the blood of Christ.

Easter Bunny

Someone in a giant rabbit suit can be quite the odd sight, but not on Easter! The Easter bunny dates back to the 1700s with German settlers. They would create nests for rabbits, then wait for an Easter Eve rabbit to lay eggs.

Peeps

More than two billion small, edible, marshmallow birds are produced each year and over 75 percent are made specifically for the Easter holiday. Even more interesting, nearly 33 % aren’t actually eaten.

Their origination starts with a man with the name Sam Born, who opened a marshmallow candy factory in the early 1900s. He then moved to Bethlehem, Pennsylvania. The first marshmallow peep was made by squeezing marshmallow through pastry tubes in the 1950s.

Happy Easter from us here at Capital Toyota, however you celebrate it!

Spring Car Care Tips for Your Vehicle

Winter is finally fading away, which means there’s plenty of time to start preparing your car for spring. Waving goodbye to the cold means saying hello to warmer weather. Unfortunately, that warmer weather can cause some problems of its own. Take some time to prepare properly with these spring car care tips from us at Capital Toyota!

  • Lights – Spring may bring warmer weather to the region, but it also brings heavy rains. Properly working lights are a necessity in normal driving conditions, let alone in heavy rains. Take the time to do a quick walk around your vehicle to make sure the headlights, taillights, and turn signals are all functioning properly. Replace any burnt bulbs as necessary.
  • Wipers – If you’re like most drivers, odds are you found yourself using your windshield wipers frequently through the winter season. Snow, ice, and cold can do a number on wipers, which means you’re likely due for a new set. A new set is pretty inexpensive and your owner’s manual can provide installation instructions for your specific vehicle.
  • Engine – Even if it wasn’t an issue in winter, your engine could have problems in warmer weather. Listen for odd sounds, rough idling, or anything else out of the ordinary. Have anything strange checked out by a professional before spring really arrives to avoid any potential problems.

Simple Tax Tips to Save Money

Spring is rolling around which means tax season is in full swing. While it can be particularly painful, it’s important to file your taxes to avoid excessive fees and legal trouble. Keeping track of your financial records is just one part of filing your taxes for 2016. Here are a few simple tax tips from us at Capital Toyota to help you through the season.

  • Home Office Deductions – If you own or rent your home, you can deduct some expenses resulting from your work on it. The IRS requires that the home must be your main place of business and the expenses must be exclusive to your work. Storage space and a home office can be deductions as well. You just have to work out the percentage of space in order to calculation the deduction.
  • Car Expense Deductions – Traveling to meet clients and perform normal business is tax deductible as well. While this may seem like a true gem in the pile of tax forms, it’s important to keep accurate records. You can deduct wear and tear, insurance, gas, and mileage.
  • Supplies – If you’re a creative type who sells crafts on platforms like Etsy or eBay, you can deduct the cost of materials and supplies as well. Anyone can take this deduction provided they fall under the category of ordinary business expenses.

While you’re working with your financial records, it wouldn’t be a bad idea to pull your credit score either. Contact one of the main credit reporting agencies, such as FICO, and order a report. It could save you a hassle with lenders in the future!

New Toyota Camry Debut at Detroit Auto Show


toyota camry debut - capital toyota - chattanooga, tn
January saw the unveiling of a number of new, different nameplates via the North American International Auto Show in Detroit. Among them was the new Toyota Camry debut, the first appearance of the 2018 model year across the entire world. Though Toyota brought over 45 vehicles to the 2017 Detroit auto show, the popularity and reputation of the Camry nameplate made it one of the most anticipated reveals at the event.

The 2018 Camry is all-new from the ground up, with Toyota’s New Global Architecture that the brand has been expanding across its entire lineup. Toyota’s designers also recognized the American market’s shift away from mid-size sedans and toward crossovers, so the new Camry incorporates design cues from the upcoming C-HR crossover. The interior has also been designed for a more sweeping, sculptural look.

The goal in designing the next generation of the Toyota Camry was to deliver a model that was more sporty, dynamic, and overall fun in terms of performance and capability. When Toyota reps unveiled the Toyota Camry debut in Detroit, they announced that “drivers will notice dramatic improvements” within seconds of getting behind the wheel. Judging from reviews of the new Prius, which has also implemented the new architecture, that assessment is spot on.

Great Money-Saving Tips for 2017

great money-saving tips - chattanooga, tnIt’s a month into 2017. No big deal! You still have plenty of time to set a goal for yourself. If you’d like to keep better track of your spending, consider these great money-saving tips for achieving a savings goal.

Set a savings goal

Think of how much money you’d like to have set aside for a savings account, and then do it! Be realistic about it, though.

Choose your bank wisely

When choosing where to keep your money, make sure you research things like interest, fees, and minimum balances. Every bit of interest counts in the long run.

Track your monthly spending and set a budget

Lots of people jump straight to the “setting a budget” part, but many find it helpful to keep track of your spending via a money diary first. It will help you see what areas of your life you spend the most money on, and help you decide what to prioritize.

Shop smart

Invest in good credit cards with awesome loyalty programs, and make sure to check places you shop for sales, coupons, and other discount programs.

Track your progress

On your way to your savings goal, you should mark milestones throughout your journey and allow yourself a few rewards here and there. Pick a day once a week to look at your records to track your progress.

Use these great money-saving tips to get smarter about spending and have a better, more financially productive year than ever!

Toyota Raising the Bar for Efficiency, Developing Fuel Cell Trucks

Multiple automakers have been exploring the future of fuel cell vehicles which use hydrogen fuel cells instead of batteries or engines, but none have been so dedicated as Toyota, who is now even reportedly considering the development of fuel cell trucks.

Toyota’s fuel cell Mirai vehicle can be found in the streets in California, the only state that currently has the infrastructure for such a vehicle. For that reason, it is precisely where Toyota plans to test their first fuel cell truck, a semi-trailer truck.

Toyota Mirai - Chattanooga, TN
Vehicles like the Mirai show Toyota’s commitment to fuel cell technology.

These hypothetical fuel cell Toyota trucks would be totally emission free, making them potentially the most environmentally friendly vehicles on the market – especially for trucks.

Trucks in general are of course much less efficient than cars, considering their massive size and hauling capabilities. If Toyota were to revolutionize the average truck, there’s no telling how popular such a fuel-efficient, pragmatic vehicle could be.

For now, few details are known about Toyota’s plans to develop fuel cell trucks, but the automaker is sure to announce more in the near future. In the meantime, to learn more about the Toyota lineup or to even take a Toyota model out on a test drive, feel free to stop by anytime and visit anytime at Capital Toyota.

New, Compact Toyota CH-R Features Include Toyota Safety Sense and More

Toyota CH-R Features
Toyota C-HR On Display

The 2018 Toyota CH-R may have gotten its world debut at 2016 Geneva Auto Show, but fans recently got their first glance at the new, segment-defying vehicle on American soil at the Los Angeles Auto Show, where the vehicle was on full display.

This compact-sized vehicle has the makings of an SUV in a much smaller package, making it ideal for young drivers and small families. Its chief competitors are likely to be the Chevy Trax, Nissan Juke, and other similarly-sized models.

The new Toyota CH-R’s features include a 2-liter, four-cylinder engine that produces 144 horsepower and 140 lb-ft of torque, and the new pint-sized sports utility vehicle is built on the same foundational structure of the much-loved Toyota Prius.

While we don’t yet know pricing for the vehicle, we do know that it will come with the many standard safety features that Toyota Safety Sense has to offer, such as Automatic Emergency Braking, Lane Departure Warning, and Adaptive Cruise Control.

If you would like to learn more about the upcoming 2018 Toyota CH-R or would just like to check out the many other vehicles that Toyota has to offer, contact us or visit us any time here at Capital Toyota in Chattanooga, TN.

4 Delicious Thanksgiving Day Desserts

Thanksgiving Day DessertsIt’s no secret that Thanksgiving is famous for its incredible entrees and side dishes. However, you will want to save a little room after all of that Turkey and Mashed Potatoes, because Thanksgiving is also famous for its delicious desserts. If you are looking for ideas on what to make after a hearty Thanksgiving meal, then consider these 4 delicious Thanksgiving Day desserts.

Apple Pie

Nothing is more American than a good slice of delicious apple pie. So it only makes sense to make and bake this pie during an American tradition like Thanksgiving!

Sweet Potato Pie

For a more unconventional Pie choice, you can also create a Sweet Potato Pie. Top that pie off with some marshmallow crème for an unusual, but delicious dessert addition.

Pumpkin Roll

One of the most iconic desserts during the fall season, the pumpkin roll fits right in with all of the other delicious dishes that you will be dishing out during and after your big Thanksgiving meal.

Apple Cider Doughnuts

For a dessert that a little on the smaller side, you can always create a batch of Apple Cider Doughnuts. These treats taste even better when you dunk them inside a cup of warm apple cider!

2017 Toyota Tundra Carries the World Series Trophy during Victory Parade

2017 Toyota Tundra Carries the World Series Trophy during Victory ParadeIf you haven’t been paying attention to the world of major league sports, then you might have missed the fact that the Chicago Cubs recently won the World Series. This is such a momentous occasion because the last time that the Cubs won the World Series, it was 1908. That was over 100 years ago! Needless to say, there has been plenty of celebrating in the city of Chicago, and Toyota recently took part in the festivities in a big way.

According to a recent Toyota press release, a 2017 Toyota Tundra carried the World Series trophy during the victory parade for the Chicago Cubs.

Toyota is the official vehicle sponsor for the Chicago Cubs. Therefore, the team trusted no other truck to carry the coveted World Series trophy during the celebration and festivities than the brand-new model of the Toyota Tundra.

Also hitching a ride on the bed of the Tundra was Clark, the official mascot of the Chicago Cubs.

When it comes to celebrating momentous occasions, or just celebrating the little things in life, no other brand in the industry is more prepared for the job than Toyota. Create a celebration of your own by visiting Capital Toyota and purchasing a Toyota vehicle of your very own.