If you watched Super Bowl 50, then you probably saw Toyota’s new ad (shown below) for the 2016 Prius. Odds are, you also liked it—we certainly did at Capital Toyota!
Whether you’re a Prius fan or not, the car’s become an icon—the symbol of hybrid technology. It’s been praised for its excellent fuel efficiency and joked about for its supposed lack of power.
The jokes haven’t bothered Toyota a single bit, though. In the new ad, titled “The Longest Chase,” the automaker uses the negative preconceptions people have about the Prius to show just how different the 2016 model really is. Everyone in the ad is constantly surprised that the new Prius is actually sporty.
The ad also manages to squeeze in a few extra shots of everything that makes the Prius great, like a trunk that can hold a whole lot of cash, the rearview camera that lets you avoid the cops, and the Pre-Collision System that prevents you from crashing even when you nod off at the wheel.