New Toyota Mirai Makes Fast Company’s “Most Innovative” List

The Toyota Motor Corporation now occupies a prestigious place on the Fast Company magazine’s “Most Innovative” list, a list of the 50 most innovative companies in the world. Toyota earned this recognition partly thanks to the new Toyota Mirai, a fuel cell concept that pushes the brand farther into the future, thanks to development of hydrogen fuel cell vehicles.

Not only did Toyota make the overall list, they were also named one of the most innovative companies in the automotive industry as well. “Toyota plans to do for fuel cells what its Prius did for hybrids: make them ubiquitous and top of mind for environmentally conscious consumers,” Fast Company wrote. The Mirai will be the first hydrogen fuel cell vehicle on the mass market, and it’s a four-door mid-size sedan that can go 300 miles on a full tank and can refuel in five minutes.

You can get the issue of Fast Company featuring Toyota and the Mirai on February 17, so make sure to check that out. Also, come see us here at Capital Toyota to learn more about the new Toyota fuel cell vehicle—and the rest of the lineup as well. You’ll learn just how innovative the Toyota brand was and is, and will continue to be thanks to new vehicles like the Mirai as well.

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