The Toyota Camry has continued to see high sales despite growing American interest in crossovers, trucks, and SUVs. That’s resulted in the automaker going ahead with a major investment to make the popular midsize sedan even better in the near future. The Toyota Kentucky Plant is the subject of a massive $1.33 billion investment that will support the American-made car.
The Toyota Kentucky Plant, better known as Toyota Motor Manufacturing, Kentucky, Inc., produces engines and assembles Toyota vehicles. It will kick off with updates that aim to both modernize and streamline the production facility.
The $1.33 billion investment is the largest of any automaker in the state of Kentucky. The production facility will continue to produce the Toyota Camry and marks the Japanese brand’s foray into solidifying its relationship with American drivers.
Toyota has invested a whopping $60 billion in the United States in the past 60 years. The most recent investment makes up a major portion of the automaker’s plan to invest another $10 billion by 2022.
Once the plant is up and running with shiny new equipment, the Toyota Camry, Avalon, and Lexus ES will roll on the lines. The plant will also continue to employ at 8,200 workers.
We at Capital Toyota are happy to see an incredible automaker making such a major investment in the United States and future vehicles!
January saw the unveiling of a number of new, different nameplates via the North American International Auto Show in Detroit. Among them was the new Toyota Camry debut, the first appearance of the 2018 model year across the entire world. Though Toyota brought over 45 vehicles to the 2017 Detroit auto show, the popularity and reputation of the Camry nameplate made it one of the most anticipated reveals at the event.
The 2018 Camry is all-new from the ground up, with Toyota’s New Global Architecture that the brand has been expanding across its entire lineup. Toyota’s designers also recognized the American market’s shift away from mid-size sedans and toward crossovers, so the new Camry incorporates design cues from the upcoming C-HR crossover. The interior has also been designed for a more sweeping, sculptural look.
The goal in designing the next generation of the Toyota Camry was to deliver a model that was more sporty, dynamic, and overall fun in terms of performance and capability. When Toyota reps unveiled the Toyota Camry debut in Detroit, they announced that “drivers will notice dramatic improvements” within seconds of getting behind the wheel. Judging from reviews of the new Prius, which has also implemented the new architecture, that assessment is spot on.
The battle to be America’s best-selling car is constant and heated, perhaps more so now than ever before, since the sedan market has experienced such an incredible explosion over the last couple years. That added level of competition makes the Camry’s continued reign atop the sales charts even more impressive. Even more impressive, the Camry sells just behind the three pickup trucks atop the American sales market..
Of course, when you check out the Camry, you’ll easily see why it’s such a popular fan favorite. It has a starting price of just under $23,000, gets up to 35 mpg on the highway, and comes with all kinds of options too—from the Entune infotainment system to several different powertrains. In fact, you can get the Toyota Camry with a 2.5-liter four-cylinder engine, a 3.5-liter V6, or even a hybrid powertrain setup.
| 2015 Toyota Camry Model Overview |
With excellent fuel economy, powertrain options, and tons of technology, it’s certainly no surprise to us here at Capital Toyota that the Camry continues to sell so well. In fact, the Camry has sold 134,571 units through April, and that momentum should continue all through the rest of the year. Come see us here at Capital Toyota to learn more about the 2015 Toyota Camry today!