Toyota took its groundbreaking hydrogen fuel cell technology to an unexpected place—the racetrack. The Japanese carmaker’s fuel cell vehicle, known as the Toyota Mirai, recently debuted as the pace car of the Toyota Owners 400 NASCAR Sprint Cup Series race. This race occurred earlier this month at the Richmond International Raceway and allowed Toyota to show off its eco-friendly vehicle that emits only water out of its tailpipe.
“Having a hydrogen fuel cell vehicle pace the Toyota Owners 400 is a historic moment for both Toyota and NASCAR and we’re proud it’s the Toyota Mirai,” said Ed Laukes, vice president of marketing, performance, and guest experience for Toyota Motor Sales, U.S.A. “ Bringing the Mirai to Richmond to pace this important race is another way for Toyota to showcase our innovation and environmental leadership.”
To become a pace car for the Toyota Owners 400, the Mirai had to undergo testing by NASCAR at the racetrack. It had to meet specific performance requirements to pace the 400-mile NSCS race, which it did with ease. This Mirai is the first-ever hydrogen-powered pace car used by NASCAR, setting a new milestone in history.
To learn more about the fuel-efficient, no-emissions Mirai, contact Capital Toyota today!
Toyota has officially released an in-depth look into how the Toyota Mirai is made and we couldn’t be more excited. With the latest release of the fuel cell vehicle, we have been intrigued to see some of the technology behind one of the most highly anticipated new cars on the market.
Production of the fuel cell vehicle will begin at the Motomachi Plant in Toyota City, Japan, which has been producing Toyotas for 56 years. Some of the most popular Toyotas have been created at the Motomachi plant including the RAV4 and Supra.
The small plant will now be in charge of producing the new Mirai and it plans to produce three units of the hydrogen powered sedan each day.
For the in-depth look at how the Toyota Mirai is made checkout some of the videos below! We here at Capital Toyota are super excited for the arrival of the new sedan so stay tuned to find out when it will be arriving!
The Toyota Motor Corporation now occupies a prestigious place on the Fast Company magazine’s “Most Innovative” list, a list of the 50 most innovative companies in the world. Toyota earned this recognition partly thanks to the new Toyota Mirai, a fuel cell concept that pushes the brand farther into the future, thanks to development of hydrogen fuel cell vehicles.
Not only did Toyota make the overall list, they were also named one of the most innovative companies in the automotive industry as well. “Toyota plans to do for fuel cells what its Prius did for hybrids: make them ubiquitous and top of mind for environmentally conscious consumers,” Fast Company wrote. The Mirai will be the first hydrogen fuel cell vehicle on the mass market, and it’s a four-door mid-size sedan that can go 300 miles on a full tank and can refuel in five minutes.
You can get the issue of Fast Company featuring Toyota and the Mirai on February 17, so make sure to check that out. Also, come see us here at Capital Toyota to learn more about the new Toyota fuel cell vehicle—and the rest of the lineup as well. You’ll learn just how innovative the Toyota brand was and is, and will continue to be thanks to new vehicles like the Mirai as well.