It has become common to see Toyota sponsoring major sporting events, so it comes as no surprise that the company will be sponsoring the upcoming Olympic and Paralympic Games. Toyota’s Olympic sponsorship focuses on the ‘Start Your Impossible” campaign. As a part of the campaign, 16 athletes will play a role in Toyota’s “Mobility for All” ad spot.
Start Your Impossible
The “Start Your Impossible” campaign reinforces the Japanese automaker’s commitment to creating a society that’s inclusive for all. Toyota will also push its own values, namely humility, hard work, never giving up, and, ultimately, overcoming challenges.
“The Olympic and Paralympic Games align with Toyota’s values and are platforms to showcase our global commitment to the concept of mobility for all,” said Susumu Matsuda, Marketing Division General Manager, Toyota Motor Corporation.
Mobility For All
All 16 athletes will take part in the first ad spot, dubbed “Mobility for All.” The spot focuses on Tatyana McFadden, who has won 17 medals in five Paralympic Games, and Brad Snyder, three-time gold medalist at the Paralympic Games Rio 2016.
In order to launch its global campaign, the company held the first-ever Toyota Mobility Summit in Athens, Greece. Akio Toyoda led the summit with the help of Didier Leroy, Toyota Executive Vice President. There, attendees discussed the future of mobility, something we here at Capital Toyota are excited for. Toyota also covered the social and physical well-being of athletes in the upcoming Games.
Make sure to keep an eye out for the Toyota ads and the star athletes in the “Mobility for All” campaign!
Here’s a new entry for the record books: the world’s fastest SUV.
Toyota claimed the title recently with a bit engineering prowess and the help of NASCAR driver Carl Edwards behind the wheel of a Toyota Land Cruiser. Unfortunately, you won’t be able to reach the Land Cruiser’s shocking top speed of 230 mph with the standard model, but all it took the team and Toyota test driver behind the feat was a few engine modifications and additional stability, and their little project became a world record-holder.
So, what did it take? Engineers behind the modified Land Cruiser started with the SUV’s mass-production 5.7-liter V8 engine that usually delivers 381 horsepower, but with the help of two additional turbochargers and other setup adjustments to the acceleration, handling, and stability, they were able to increase the Land Cruiser’s output to a whopping 2,000 horsepower. You won’t be able to get that kind of powerful off a production line.
While it took the team two tries in order to achieve that record-setting speed of 230 mph, what matters is that they got the job done, granting the Toyota Land Cruiser the title of world’s fastest SUV. We at Capital Toyota don’t quite have the ability to give you that kind of power, but if you’re interested in the standard Land Cruiser model, we’d be happy to get you behind the wheel for a test drive.
The Toyota Camry has continued to see high sales despite growing American interest in crossovers, trucks, and SUVs. That’s resulted in the automaker going ahead with a major investment to make the popular midsize sedan even better in the near future. The Toyota Kentucky Plant is the subject of a massive $1.33 billion investment that will support the American-made car.
The Toyota Kentucky Plant, better known as Toyota Motor Manufacturing, Kentucky, Inc., produces engines and assembles Toyota vehicles. It will kick off with updates that aim to both modernize and streamline the production facility.
The $1.33 billion investment is the largest of any automaker in the state of Kentucky. The production facility will continue to produce the Toyota Camry and marks the Japanese brand’s foray into solidifying its relationship with American drivers.
Toyota has invested a whopping $60 billion in the United States in the past 60 years. The most recent investment makes up a major portion of the automaker’s plan to invest another $10 billion by 2022.
Once the plant is up and running with shiny new equipment, the Toyota Camry, Avalon, and Lexus ES will roll on the lines. The plant will also continue to employ at 8,200 workers.
We at Capital Toyota are happy to see an incredible automaker making such a major investment in the United States and future vehicles!
South Africa isn’t a place most people would associate with Toyota, but change could very well be in the wind if the new C-HR has anything to say about it. The SUV more than tripled its original sales target, and that’s just the tip of the iceberg. Other models in Toyota’s SUV lineup are seeing rising sales as well.
The new Toyota C-HR is an SUV that’s seen a massive jump in sales. The standard 1.2-liter turbocharged engine and sleek styling has made it a popular model among South African drivers. The new model saw an incredible 11,055 units sold in March 2017, its first month on the market. That’s given it a major boost toward the top of the small SUV segment.
The Toyota Fortuner isn’t doing too badly either. The model dominated the competition to land at the top spot of the large SUV segment. A total of 1,312 units left dealership lots.
On top of that, the Toyota RAV4, a model American drivers are more than familiar with, saw sales increase to 640 units for the month.
Such incredible sales gains across the board have resulted in Toyota to take 22.8% of the market share, making the Japanese automaker the leader for the first quarter of the year.
January saw the unveiling of a number of new, different nameplates via the North American International Auto Show in Detroit. Among them was the new Toyota Camry debut, the first appearance of the 2018 model year across the entire world. Though Toyota brought over 45 vehicles to the 2017 Detroit auto show, the popularity and reputation of the Camry nameplate made it one of the most anticipated reveals at the event.
The 2018 Camry is all-new from the ground up, with Toyota’s New Global Architecture that the brand has been expanding across its entire lineup. Toyota’s designers also recognized the American market’s shift away from mid-size sedans and toward crossovers, so the new Camry incorporates design cues from the upcoming C-HR crossover. The interior has also been designed for a more sweeping, sculptural look.
The goal in designing the next generation of the Toyota Camry was to deliver a model that was more sporty, dynamic, and overall fun in terms of performance and capability. When Toyota reps unveiled the Toyota Camry debut in Detroit, they announced that “drivers will notice dramatic improvements” within seconds of getting behind the wheel. Judging from reviews of the new Prius, which has also implemented the new architecture, that assessment is spot on.
Multiple automakers have been exploring the future of fuel cell vehicles which use hydrogen fuel cells instead of batteries or engines, but none have been so dedicated as Toyota, who is now even reportedly considering the development of fuel cell trucks.
Toyota’s fuel cell Mirai vehicle can be found in the streets in California, the only state that currently has the infrastructure for such a vehicle. For that reason, it is precisely where Toyota plans to test their first fuel cell truck, a semi-trailer truck.
These hypothetical fuel cell Toyota trucks would be totally emission free, making them potentially the most environmentally friendly vehicles on the market – especially for trucks.
Trucks in general are of course much less efficient than cars, considering their massive size and hauling capabilities. If Toyota were to revolutionize the average truck, there’s no telling how popular such a fuel-efficient, pragmatic vehicle could be.
For now, few details are known about Toyota’s plans to develop fuel cell trucks, but the automaker is sure to announce more in the near future. In the meantime, to learn more about the Toyota lineup or to even take a Toyota model out on a test drive, feel free to stop by anytime and visit anytime at Capital Toyota.
The 2018 Toyota CH-R may have gotten its world debut at 2016 Geneva Auto Show, but fans recently got their first glance at the new, segment-defying vehicle on American soil at the Los Angeles Auto Show, where the vehicle was on full display.
This compact-sized vehicle has the makings of an SUV in a much smaller package, making it ideal for young drivers and small families. Its chief competitors are likely to be the Chevy Trax, Nissan Juke, and other similarly-sized models.
The new Toyota CH-R’s features include a 2-liter, four-cylinder engine that produces 144 horsepower and 140 lb-ft of torque, and the new pint-sized sports utility vehicle is built on the same foundational structure of the much-loved Toyota Prius.
While we don’t yet know pricing for the vehicle, we do know that it will come with the many standard safety features that Toyota Safety Sense has to offer, such as Automatic Emergency Braking, Lane Departure Warning, and Adaptive Cruise Control.
If you would like to learn more about the upcoming 2018 Toyota CH-R or would just like to check out the many other vehicles that Toyota has to offer, contact us or visit us any time here at Capital Toyota in Chattanooga, TN.
If the combination of Toyota and BMW sounds crazy to you, you are not in the minority! However, Toyota and BMW have been discussing a partnership to build a two-door, rear-drive sports car since 2011. It has been kept very low-key, but now there is some news that brings this sports car to the forefront of everyone’s mind.
The new rumor is that the car will be built by the Austria manufacturing firm, Magna Steyr. Magna Steyr is the company that creates the Mercedes G-Wagen, so they know what they are doing!
BMW CEO Harold Krueger states that, “BMW has a long roadster tradition” which is why the replacement of the BMW Z4 is crucial. The new roadster will be the BMW Z5, but the Toyota sports car has yet to be named. We are hoping it might be the new Toyota Supra!
The car production is rumored to begin in 2018 and have a target of 60,000 cars per year. We are waiting to see if the car is the new Toyota Supra or a new sports car, so for now we will try to be patient!
Toyota Motor North America understands the importance of creating a highly-educated future, which is why it has donated $1 million to the Society of Automotive Engineers’ science, technology, engineering, and math (STEM) initiatives, particularly its LearnTwice program.
“SAE International is honored and humbled by Toyota’s generosity and its confidence in our STEM programs,” said David L. Schutt, PhD, SAE International chief executive officer, in a statement. “As a leader and long-time partner in the STEM community, Toyota’s gift to the SAE International Foundation will allow us to further invest in our entire K-16 STEM portfolio that supports the next generation of engineers through their educational journey.”
Through SAE’s LearnTwice program, college students work with younger children in grades K-12 to teach and demonstrate STEM concepts. This program is based on the idea that when you help teach someone else something, you reinforce that knowledge in yourself, which is like learning something twice.
Here at Capital Toyota, we are proud to be part of a company that wants to invest in the future of our country by helping to educate the next generation, which we feel is one of the best investments anyone can make.
Recently, 20 of the world’s leading automakers came together to make a pledge that all of their vehicles would have automatic emergency brakes by 2020 – but that’s still not good enough for Toyota, who just pledged to have this feature as a standard across their lineup by the end of 2017.
Toyota announced that 25 of Toyota and Lexus models will get the safety feature, which uses a camera and a laser beam to determine when a car has stopped in front of it. The feature automatically applies the brakes if the driver does not.
This sort of automatic emergency technology is the kind of system that can truly save lives – not to mention the many fender benders avoided. Leave it to Toyota to pledge this feature as a standard before any other major automaker.
To learn more about Toyota’s safety and autonomous technology, contact us or visit us anytime, here at Capital Toyota.