Toyota’s New Ad Makes Fun of the Old Prius

If you watched Super Bowl 50, then you probably saw Toyota’s new ad (shown below) for the 2016 Prius. Odds are, you also liked it—we certainly did at Capital Toyota!

Whether you’re a Prius fan or not, the car’s become an icon—the symbol of hybrid technology. It’s been praised for its excellent fuel efficiency and joked about for its supposed lack of power.

The jokes haven’t bothered Toyota a single bit, though. In the new ad, titled “The Longest Chase,” the automaker uses the negative preconceptions people have about the Prius to show just how different the 2016 model really is. Everyone in the ad is constantly surprised that the new Prius is actually sporty.

The ad also manages to squeeze in a few extra shots of everything that makes the Prius great, like a trunk that can hold a whole lot of cash, the rearview camera that lets you avoid the cops, and the Pre-Collision System that prevents you from crashing even when you nod off at the wheel.

Toyota Sales Establish Company as World’s Most Popular Automaker

Another year has come and gone; another year has passed with Toyota as the world’s leading automaker.

That’s right, with both Volkswagen and General Motors in its wake, Toyota sold more vehicles than any other company in the world during 2015. As of the end of November alone, Toyota was 200,000 units ahead of Volkswagen.

most popular automaker

From January to November of 2015, Toyota reported selling nearly 9.3 million vehicles across the globe, a truly astonishing figure. Volkswagen reported selling about 9.3 million vehicles, while GM reported about 8.8 million.

Overall, the automotive industry sold slightly less this year than last, with even Toyota reporting about a 1.9% decrease, mirrored by Volkswagen and GM. However, we have seriously high hopes for 2016, with all the incoming models Toyota has prepared.

Want to check out a vehicle from the world’s most popular automaker? To learn more about Toyota’s current line-up or to explore the many vehicles we have available, visit us anytime at Capital Toyota.

The 2016 Toyota Prius’ Style goes Sporty

Toyota has unveiled its new 2016 Prius, and forget for a moment its great fuel efficiency—this car boasts serious style. Say goodbye to the Prius of days past – in an effort to breathe new life into the efficient and wildly-successful hybrid, the 2016 Toyota Prius’ style is sleek, edgy, and modern.

2016 Toyota Prius’ style

Because gas prices are at the lowest level seen in years, consumers don’t necessarily need super-efficient vehicles. Instead, Toyota hopes that a refreshed design and long list of exciting features will make the Prius desirable not only for its incredible efficiency, but for head-turning, modern style.

“We’ve got the whole package now,” said Bill Fay, general manager of the Toyota Division in the United States. “People will want to buy this car for more than just the fuel efficiency.”

According to the Detroit Free Press, the 2016 Toyota Prius will earn about 55 mpg in combined driving, a 10 percent improvement over the 2015 version. It will be 2 inches longer than the current car, it will sit almost an inch lower, and get a new suspension which will give it a lower center of gravity. Drivers should expect sportier handling and a smoother, more refined ride.

Look for the 2016 Toyota Prius to arrive at Capital Toyota early next year!

Toyota Celebrates Innovation in the Automotive Industry

Earlier this month, Toyota celebrated innovation in the automotive industry by recognizing many of its engineers and researchers who have been awarded patents during the past year. One of these patent recipients was Nora Arellano, who was recognized for receiving the 1000th patent issued to Toyota’s North American Manufacturing and Engineering headquarters.

Innovation in the Automotive Industry

Arellano’s patent was for side curtain airbags used in the Toyota Tundra. This was her eighth patent. She was also included in the list of “Michigan’s Most Valuable Millennials” by Corp! Magazine.

In addition to Arellano, 114 other Toyota engineers and researchers were honored at the event. Toyota North American CEO Jim Lentz spoke to the group at the Michigan Science Center.

“These patents represent your brainpower, your innovation, your diligence, your hard work and your passion,” Lentz said, in a statement. “Patents were essential in creating Toyota in 1937 and are equally important today in protecting the innovative products and processes you invent to make our customers’ experience the best in the business.”

Here at Capital Toyota, we are proud to be a part of a company that recognizes the importance of innovation.

The 2015 Toyota Teacher of the Year Award: Shaping Tomorrow

Honoring the best of the best, Toyota recently gave Kristen Whitaker the Family Teacher of the Year Award. Whitaker, a high school teacher, has been recognized by the National Center for Families Learning (NCFL) for her efforts engaging kids in education.

According to Toyota, the 2015 Toyota Teacher of the Year Award also came with a $20,000 grant to fund various programs. Whitaker chose a family summer camp designed for low-income minority students and their families.

“The family summer camp Kristen plans is a great example of using the Toyota Family Teacher of the Year grant to employ the latest approaches to intergenerational learning in a program that will appeal to and reach entire families,” said Mike Goss, vice president of external affairs for Toyota.

This is the 19th year for the award, which is given every March. Runner up Donna LaBeaume was also recognized for her work as a virtual pre-kindergarten coach. She received $5,000 grant to help fund her efforts.

Thanks to all of the great teachers out there who make our world a better place!