If you watched Super Bowl 50, then you probably saw Toyota’s new ad (shown below) for the 2016 Prius. Odds are, you also liked it—we certainly did at Capital Toyota!
Whether you’re a Prius fan or not, the car’s become an icon—the symbol of hybrid technology. It’s been praised for its excellent fuel efficiency and joked about for its supposed lack of power.
The jokes haven’t bothered Toyota a single bit, though. In the new ad, titled “The Longest Chase,” the automaker uses the negative preconceptions people have about the Prius to show just how different the 2016 model really is. Everyone in the ad is constantly surprised that the new Prius is actually sporty.
The ad also manages to squeeze in a few extra shots of everything that makes the Prius great, like a trunk that can hold a whole lot of cash, the rearview camera that lets you avoid the cops, and the Pre-Collision System that prevents you from crashing even when you nod off at the wheel.
Toyota has unveiled its new 2016 Prius, and forget for a moment its great fuel efficiency—this car boasts serious style. Say goodbye to the Prius of days past – in an effort to breathe new life into the efficient and wildly-successful hybrid, the 2016 Toyota Prius’ style is sleek, edgy, and modern.
Because gas prices are at the lowest level seen in years, consumers don’t necessarily need super-efficient vehicles. Instead, Toyota hopes that a refreshed design and long list of exciting features will make the Prius desirable not only for its incredible efficiency, but for head-turning, modern style.
“We’ve got the whole package now,” said Bill Fay, general manager of the Toyota Division in the United States. “People will want to buy this car for more than just the fuel efficiency.”
According to the Detroit Free Press, the 2016 Toyota Prius will earn about 55 mpg in combined driving, a 10 percent improvement over the 2015 version. It will be 2 inches longer than the current car, it will sit almost an inch lower, and get a new suspension which will give it a lower center of gravity. Drivers should expect sportier handling and a smoother, more refined ride.
Look for the 2016 Toyota Prius to arrive at Capital Toyota early next year!