South Africa isn’t a place most people would associate with Toyota, but change could very well be in the wind if the new C-HR has anything to say about it. The SUV more than tripled its original sales target, and that’s just the tip of the iceberg. Other models in Toyota’s SUV lineup are seeing rising sales as well.
The new Toyota C-HR is an SUV that’s seen a massive jump in sales. The standard 1.2-liter turbocharged engine and sleek styling has made it a popular model among South African drivers. The new model saw an incredible 11,055 units sold in March 2017, its first month on the market. That’s given it a major boost toward the top of the small SUV segment.
The Toyota Fortuner isn’t doing too badly either. The model dominated the competition to land at the top spot of the large SUV segment. A total of 1,312 units left dealership lots.
On top of that, the Toyota RAV4, a model American drivers are more than familiar with, saw sales increase to 640 units for the month.
Such incredible sales gains across the board have resulted in Toyota to take 22.8% of the market share, making the Japanese automaker the leader for the first quarter of the year.
We at Capital Toyota are pumped to see the new C-HR doing so well
So far, April is showering exciting new vehicles and breakthrough technology. The Toyota RAV4 Hybrid SUV, the first ever, was revealed at the New York International Auto Show earlier this month along with its low-cost automated braking system. The RAV4 Hybrid will be the first to offer the Toyota Safety Sense (TSS) system in which the automated pre-collision braking tech is offered for a price far lower than comparable technology provided by competitors.
At Toyota, the goal is to equip the majority of drivers with the latest safety technology in order to create a safer driving atmosphere where injuries and fatalities due to motor vehicle accidents are eliminated.
The TSS system works over a range of speeds to eliminate common motor vehicle accidents by preventing or lessening the impact of rear crashes, keeping drivers in their own lanes, and increasing road safety at night.
“Taking high-level driver assist to the next level, the safety packages will be offered as a very-low-cost option and will be systematically introduced across nearly all U.S. Toyota and Lexus models and trim levels, top-to-bottom, by the end of 2017,” said Toyota Motor North America CEO, Jim Lentz. “Pushing these systems across our lineup, as quickly as possible, can help protect people in the event of a crash. More importantly it will help prevent some crashed from ever happening in the first place.”
For more information on the all-new Toyota RAV4 Hybrid and the widely affordable TSS system, you know who to call — your friends at Capital Toyota.