Imagine at the age of 19, losing both of your lower legs after contracting meningitis. Now imagine, coming back from that with two prosthetic legs and learning how to snowboard, ballroom dance, and model and being incredibly good at all of them. This is the story of Amy Purdy’s life and it is nothing short of bold.
This is why Toyota chose her to star in the latest One Bold Choice Toyota ad for the Camry. In the spot, Purdy shows off her numerous skills while Muhammad Ali’s famous “How Great I Am” speech plays underneath.
Both Purdy and Ali lived and continue to live boldly by making difficult choices and never giving up. This is exactly the spirit that Toyota strives to live up to.
“We’re very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about,” said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc., in a statement.
Toyota will continue the One Bold Choice campaign with a Super Bowl spot along that focuses on dads. Toyota encourages the public to participate in the campaign by sending tweets about their dads with the hashtag #OneBoldChoice.
If you’re looking for a bold new car to add to your life, stop by Capital Toyota today and check out the redesigned 2015 Toyota Camry.