Toyota Mirai Fuel Cell Vehicle Dominates Competitors

The Toyota Mirai is one of the best-selling fuel cell cars in the country.

The Toyota Mirai fuel cell vehicle launched in the United States for the 2016 model year, marking the Japanese automaker’s entry into an emerging market. Having just passed the two-year mark, the Toyota Mirai stands as one of the best-selling in its class.

What Is A Mirai?

Initially launching in a single package, the Toyota Mirai featured seating for four and the Toyota Safety Sense Psuite of systems. An interior designed for comfort, complete with upscale upholstery, makes the Mirai a great choice for a comfortable commuter car.

The model runs entirely on hydrogen and its only emission is water, meaning it’s more efficient than almost every other vehicle on the road. Refueling takes just five minutes. Additionally, Toyota offered three years of complimentary fuel for three years, or up to $15,000. With an EPA-estimated 312 mile range, the Mirai is more capable of longer trips than electric competitors.*

Where Can I Find Them?

Making up more than 80% of all hydrogen fuel cell cars in the United States, the Toyota Mirai is only available in California. While you can’t currently test drive the Mirai here at Capital Toyota, increasing customer interest could change that.

In expectation of increased consumer demand, Toyota, in partnership with Shell and FirstElement Fuel, is working to expand the current hydrogen fuel infrastructure. The automaker is also working with Air Liquide to establish a dozen fueling stations between New York and Boston.

So, with sales rising and fueling stations expanding, we are excited to see just how Toyota and the Mirai tackle a future of zero emissions.

*2017 EPA-estimated 67 city/67 highway/67 combined MPGe for Mirai and 312-mile driving range. Actual mileage will vary. Range measurement pursuant to SAE J2601 standards (ambient temperature: 20°C; hydrogen tank pressure when fueled: 70 MPa). Fueling time varies with hydrogen fueling pressure and ambient temperature.

Toyota’s Olympic Sponsorship: “Start Your Impossible”

Toyota is once again sponsoring the Olympic and Paralympic Games in 2018

It has become common to see Toyota sponsoring major sporting events, so it comes as no surprise that the company will be sponsoring the upcoming Olympic and Paralympic Games. Toyota’s Olympic sponsorship focuses on the ‘Start Your Impossible” campaign. As a part of the campaign, 16 athletes will play a role in Toyota’s “Mobility for All” ad spot.

Start Your Impossible

The “Start Your Impossible” campaign reinforces the Japanese automaker’s commitment to creating a society that’s inclusive for all. Toyota will also push its own values, namely humility, hard work, never giving up, and, ultimately, overcoming challenges.

“The Olympic and Paralympic Games align with Toyota’s values and are platforms to showcase our global commitment to the concept of mobility for all,” said Susumu Matsuda, Marketing Division General Manager, Toyota Motor Corporation.

Mobility For All

All 16 athletes will take part in the first ad spot, dubbed “Mobility for All.” The spot focuses on Tatyana McFadden, who has won 17 medals in five Paralympic Games, and Brad Snyder, three-time gold medalist at the Paralympic Games Rio 2016.

In order to launch its global campaign, the company held the first-ever Toyota Mobility Summit in Athens, Greece. Akio Toyoda led the summit with the help of Didier Leroy, Toyota Executive Vice President. There, attendees discussed the future of mobility, something we here at Capital Toyota are excited for. Toyota also covered the social and physical well-being of athletes in the upcoming Games.

Make sure to keep an eye out for the Toyota ads and the star athletes in the “Mobility for All” campaign!