Toyota’s Olympic Sponsorship: “Start Your Impossible”

Toyota is once again sponsoring the Olympic and Paralympic Games in 2018

It has become common to see Toyota sponsoring major sporting events, so it comes as no surprise that the company will be sponsoring the upcoming Olympic and Paralympic Games. Toyota’s Olympic sponsorship focuses on the ‘Start Your Impossible” campaign. As a part of the campaign, 16 athletes will play a role in Toyota’s “Mobility for All” ad spot.

Start Your Impossible

The “Start Your Impossible” campaign reinforces the Japanese automaker’s commitment to creating a society that’s inclusive for all. Toyota will also push its own values, namely humility, hard work, never giving up, and, ultimately, overcoming challenges.

“The Olympic and Paralympic Games align with Toyota’s values and are platforms to showcase our global commitment to the concept of mobility for all,” said Susumu Matsuda, Marketing Division General Manager, Toyota Motor Corporation.

Mobility For All

All 16 athletes will take part in the first ad spot, dubbed “Mobility for All.” The spot focuses on Tatyana McFadden, who has won 17 medals in five Paralympic Games, and Brad Snyder, three-time gold medalist at the Paralympic Games Rio 2016.

In order to launch its global campaign, the company held the first-ever Toyota Mobility Summit in Athens, Greece. Akio Toyoda led the summit with the help of Didier Leroy, Toyota Executive Vice President. There, attendees discussed the future of mobility, something we here at Capital Toyota are excited for. Toyota also covered the social and physical well-being of athletes in the upcoming Games.

Make sure to keep an eye out for the Toyota ads and the star athletes in the “Mobility for All” campaign!

In-Car Amazon Alexa Coming to Toyota

An in-car Amazon Alexa is coming soon to Toyota models.

If you are an Amazon fan, then you likely own what an Echo or other device that uses Alexa. This is Amazon’s cloud-based voice-activated assistant that you use in your home. Now, though, Toyota has announced that an in-car Amazon Alexa will be coming to its lineup starting with select vehicles equipped with Toyota Entune 3.0 App Suite this year.

Amazon Alexa Features

In your home, Alexa can quickly turn your kitchen into a dance party, tell you some jokes, add items to your shopping list, play some games with you, and so much more. Many of these features, plus some new ones, will be available with the in-car version, including on-the-go directions.

“Voice services are rapidly becoming more popular and through our integration with Amazon Alexa, Toyota and Lexus customers will soon be able to easily speak to Alexa in their cars while on-the-go,” said Zack Hicks, senior vice president and chief information officer of Toyota Motor North America and chief executive officer and president of Toyota Connected.

Extra Functionality

With Alexa in your Toyota, you will be able to ask her to adjust your smart thermostat before you arrive home, add items to your shopping list on the way to the store, or listen to a great selection of audiobooks from Audible.

At Capital Toyota, we are excited about this new tech addition and can’t wait to give it a try.

How to Achieve Your New Year’s Resolutions

Achieve your New Year's Resolutions with these helpful tips from Capital Toyota

Every year, about 40% of adults in America set at least one resolution that they hope will change their life in some way. However, after about six months, nearly 60% of those people have already given up. So, how do you achieve your New Year’s resolutions? You follow these four steps.

  1. Focus on actions. Instead of thinking, “I want to lose 20 pounds,” focus on working to be healthier by watching what you eat and planning workouts.
  2. Make realistic goals. While we all have an ideal image of what we would like to be in our minds, it is unrealistic for most people. Set a goal that you can actually reach. So, plan to save $100 a month instead of $500, for example.
  3. Think positively. Have a positive outlook for your goals. In addition, have a plan for certain obstacles. Like, if you are trying to save money, when your friends ask you to go out, invite them to a potluck at your house instead.
  4. Get support. Talk to friends and family about your goals. You might find others with similar resolutions. You can work together to motivate each other and get some accountability.

If your plan is to save money for a new car, we can help you out. Give us a call at Capital Toyota when you are ready, and we can get you a great deal.