Toyota and Project Lead The Way Invest in STEM Students

Toyota and Project Lead the Way teamed up to donate almost $300,000 to STEM programs in Indiana
Photo courtesy of Toyota

Last month, Toyota announced that it, along with Project Lead The Way (PLTW), had donated $290,000 in grant money to 22 K-12 schools in Indiana. The southwest Indiana community is of special importance to Toyota, as it has a manufacturing plant there—Gibson County’s Toyota Motor Manufacturing Indiana. The grants are meant to provide education funding for those students interested in pursuing education and, ultimately, a career in the science, technology, engineering, and math (STEM) fields.

Funding Our Future Through Education

According to Toyota, these grants will help the schools shape curricula based on engineering, biomedical science, and computer science, and will help to create and provide hands-on classroom work. For example, one recipient school—Wood Memorial High School—plans to use its $20,000 grant to develop a computer science program that will help students learn the skills necessary to develop new technologies.

The Perfect Match

Toyota and PLTW have joined forces before. In 2017, the Toyota USA Foundation granted PLTW a $2 million grant to help bring STEM education to 115 K-12 schools throughout the country.

“By bringing new methods of learning to students, we can challenge their way of thinking and empower them with the key skills necessary to succeed and accomplish their dreams,” said Millie Marshall, who currently serves as the president of Toyota Motor Manufacturing Indiana. “Through this effort, we can help create the innovators and problem solvers of tomorrow, while uplifting Indiana communities.”

Capital Toyota is proud to represent an automaker so committed to improving the future of children in America. If your child has a bright future and needs a vehicle to take them safely down the road to success, stop into our showroom to peruse our selection of new and used Toyotas.

Spring Car Service Tips to Consider This Year

Get ready for the warmer seasons with these spring car service tips from Capital ToyotaAt Capital Toyota, we look forward to the coming of spring all year long. Not only is it a welcomed break from cold winter weather, it’s also the perfect time to hit the road for a scenic drive. Before you do, though, it’s important to take care of some seasonal maintenance. The following are just three of the springtime services you should be considering for your vehicle.

Replace Wipers

From road salt to snow and ice, winter can be extra hard on windshield wipers. At the start of spring, make sure your car’s wipers aren’t bent, cracked, or otherwise damaged. Replacing them now is easy, inexpensive, and makes your car much safer. Since you should be replacing your wipers every six months or so, the turn of spring is the perfect time to get into the habit. 

Monitor Tires

Rapidly changing temperatures can cause your tires to become deflated, so make a habit of keeping an eye on them throughout the winter. You should also be monitoring your tread level; consider replacing the whole set if any of your tires are looking particularly worn. Spring is also a great time to get your tires balanced and rotated. 

Hit the Carwash 

Doing a bit of spring car cleaning isn’t just a cosmetic measure. In fact, it’s important to wash your car after winter because it removes harmful salt and other corrosive materials that often build up on your vehicle during the winter. You’ll want to make sure that you pay special attention to the undercarriage, as salt can damage important suspension components and your muffler.

These are just three of the ways that you can ensure that you are taking care of your vehicle heading into the spring season. For more ideas, and to have these services performed by the experts, stop into Capital Toyota.

Toyota’s Olympic Sponsorship: “Start Your Impossible”

Toyota is once again sponsoring the Olympic and Paralympic Games in 2018

It has become common to see Toyota sponsoring major sporting events, so it comes as no surprise that the company will be sponsoring the upcoming Olympic and Paralympic Games. Toyota’s Olympic sponsorship focuses on the ‘Start Your Impossible” campaign. As a part of the campaign, 16 athletes will play a role in Toyota’s “Mobility for All” ad spot.

Start Your Impossible

The “Start Your Impossible” campaign reinforces the Japanese automaker’s commitment to creating a society that’s inclusive for all. Toyota will also push its own values, namely humility, hard work, never giving up, and, ultimately, overcoming challenges.

“The Olympic and Paralympic Games align with Toyota’s values and are platforms to showcase our global commitment to the concept of mobility for all,” said Susumu Matsuda, Marketing Division General Manager, Toyota Motor Corporation.

Mobility For All

All 16 athletes will take part in the first ad spot, dubbed “Mobility for All.” The spot focuses on Tatyana McFadden, who has won 17 medals in five Paralympic Games, and Brad Snyder, three-time gold medalist at the Paralympic Games Rio 2016.

In order to launch its global campaign, the company held the first-ever Toyota Mobility Summit in Athens, Greece. Akio Toyoda led the summit with the help of Didier Leroy, Toyota Executive Vice President. There, attendees discussed the future of mobility, something we here at Capital Toyota are excited for. Toyota also covered the social and physical well-being of athletes in the upcoming Games.

Make sure to keep an eye out for the Toyota ads and the star athletes in the “Mobility for All” campaign!

In-Car Amazon Alexa Coming to Toyota

An in-car Amazon Alexa is coming soon to Toyota models.

If you are an Amazon fan, then you likely own what an Echo or other device that uses Alexa. This is Amazon’s cloud-based voice-activated assistant that you use in your home. Now, though, Toyota has announced that an in-car Amazon Alexa will be coming to its lineup starting with select vehicles equipped with Toyota Entune 3.0 App Suite this year.

Amazon Alexa Features

In your home, Alexa can quickly turn your kitchen into a dance party, tell you some jokes, add items to your shopping list, play some games with you, and so much more. Many of these features, plus some new ones, will be available with the in-car version, including on-the-go directions.

“Voice services are rapidly becoming more popular and through our integration with Amazon Alexa, Toyota and Lexus customers will soon be able to easily speak to Alexa in their cars while on-the-go,” said Zack Hicks, senior vice president and chief information officer of Toyota Motor North America and chief executive officer and president of Toyota Connected.

Extra Functionality

With Alexa in your Toyota, you will be able to ask her to adjust your smart thermostat before you arrive home, add items to your shopping list on the way to the store, or listen to a great selection of audiobooks from Audible.

At Capital Toyota, we are excited about this new tech addition and can’t wait to give it a try.

The Toyota 4Runner Legacy

When you hear the name “4Runner” you probably have a perfect image in your mind. That’s because the Toyota 4Runner is (and always will be) a truly memorable car.

The 4Runner first made its debut 34 years ago, in 1984, making an impression from the start. Many classic 4Runners are still on the road because of their capability and durability, and their legacy has yet to end.

This year’s 4Runner is packing a bigger punch than ever thanks to two new upgrades. The Wilderness Package and TRD Enhancement Package both help to make the 4Runner stand out even more. Both packages are perfect for adventure-lovers, with off-road options that will make it easy to tackle just about any road.

Even without these packages, the 4Runner will drop jaws. You can choose between a 2WD, a “part-time” 4WD or a full-time 4WD that has 9.6 inches of ground clearance.

The 2018 4Runner will also deliver plenty of power. Its V6 engine delivers 270 horsepower and 278 lb-ft or torque that helps the 4Runner tow up to 5,000 pounds. The 4Runner couples this power with traction control so that you’ll always feel confident on the road.

The Toyota 4Runner will always be a standout. Uphold its legacy by checking out the 2018 4Runner for yourself at Capital Toyota!

Buckle Up For Life and The Bump Gives Away New Car Seats

For years, Toyota has been working with Cincinnati Children’s on the Buckle Up for Life program, dedicated to educating parents on the importance of car seats. In honor of National Child Passenger Safety Week, which ran September 17th through the 23rd, Buckle Up For Life teamed up with millennial parent publication The Bump in order to give new parents all across the U.S. their very own car seat for free in order to raise awareness and protect new, young lives.

Buckle Up For Life

How did the program work? For every new registry created by upcoming parents on The Bump’s website or its mobile app, Buckle Up For Life contributed a new car seat to a family in need and provided them with information for how to correctly install it. Both organizations hope to improve the statistic that three out of four car seats are installed incorrectly, endangering the lives of young passengers.

Nikki Jordan, a Cincinnati resident who received a car seat through the program, stated, “Not only did they provide a new car seat for my child, but they made sure to educate us on car seat safety. Buckle Up for Life made sure that the car seat was properly installed and even showed myself and my husband how to properly install it. I can’t thank them enough!”

Ask us at Capital Toyota about Buckle Up For Life or check out The Bump’s website for more information.

Why is the 2017 Toyota 86 Better Than the Subaru BRZ?

The 2017 Toyota 86 and Subaru BRZ are the result of a collaboration between Toyota and Subaru on the Scion FR-S. All three models were based on the same vehicle format, but only two remain, as the Scion brand was phased out last year. Fortunately, Toyota kept the FR-S in spirit as the Toyota 86. Now the question is, “What makes the 2017 Toyota 86 better than the Subaru BRZ?”

2017 Toyota 86 better than the Subaru BRZ

Style

The Toyota 86 and Subaru BRZ feature two distinct grille designs that can help drivers separate the two. The Toyota 86 features a slimmer, more aggressive front grille, while the Subaru BRZ’s front grille is more traditional and doesn’t stand out from the sports car crowd. The unique design aesthetic makes the Toyota 86 an easy model to spot on the road.

Technology

Both the Toyota 86 and Subaru BRZ feature their own blend of technologies, but only one goes the extra mile. The Toyota 86 boasts voice-activated controls across board. That isn’t an add-on feature; voice-activated controls come standard.

Performance

The Toyota 86 and Subaru BRZ feature the same mechanical design, which means performance remains the same in both models. Both models feature standard rear-wheel drive and a sport-tuned suspension. The 2.0-liter four-cylinder engine offers up to 205 hp when equipped with a manual transmission and 200 hp when equipped with an automatic.

While performance may be the same, the Toyota 86 offers more technology and identifiable styling cues, making we here at Capital Toyota proud to stock the 2017 Toyota 86 sports car.

Back-to-School Preparation Tips for a Stress-Free Return to Class

Back-to-school preparation tips

The beginning of a new school year can be a chaotic time for parents and kids alike. But, following these back-to-school preparation tips from Capital Toyota, you can cut down on the stress and make this year the easiest yet.

 

  1. Ease into a school year schedule

Make the first day of school less hectic by gradually getting the family back into a school year routine as summer comes to an end. As the school year approaches, get the kids to bed earlier, and wake them up sooner. Don’t forget adjustments to mealtime; give the kids time to adjust to new meal routines by planning snacks and meals around a typical school schedule.

  1. Create a shared calendar

Rather than letting chaos reign, get everyone on the same page by creating a shared calendar for everything from school functions to soccer practice. This could be a color-coded paper calendar or a shared computer document, as long as everyone can access it.

  1. Don’t shop blind

It’s easy to put off back-to-school shopping until it’s almost too late and then go into it without a plan. Planning before you shop will save time and money and will turn a hectic chore into a breeze.

  1. Do a practice run

Especially if you have kids of differing ages, don’t wait until the first day of school to make sure everything runs smoothly. Save yourself a major headache by making sure the kids know the route to school if they’re walking, where to catch the bus if they’re riding, and how to arrive safely if they’re driving.

 

If you need a new vehicle for taking the children to school or hosting the neighborhood carpool, find a fresh ride at Capital Toyota.

Honoring the Sacrifice – Supporting Our American Heroes

Here at Capital Toyota, we are all about giving back to the community and were absolutely honored to be able to work with Honoring the Sacrifice to supply Corporal Daniel Palmer and his family with a new Toyota Sienna van.

In 2010, Cpl. Palmer was serving with the 3rd Battalion, 6th Marine Regiment when his life was changed forever.  While on patrol in Afghanistan, he lost his right leg and sustained other life-altering injuries after stepping on an Improvised Explosive Device (IED).

According to Honoring the Sacrifice Board President Todd Smith, “this van will provide much needed, safe and reliable transportation for Cpl. Palmer, his wife, and their three young children.” It was a privilege to us here at Capital Toyota to be able to honor Daniel’s service and sacrifice.

While surprising the Palmer family with a Toyota Sienna of their own was very exciting, our F&I Manager, Mike Reno, set up another exciting adventure for Daniel – a tandem skydive. Check out Daniel’s experience falling from the sky in the video below.

We would also like to give a big shout out to WUSY US-101 for receiving the American Patriot Award from Honoring the Sacrifice during the annual American Heroes Dinner. This award is presented to a company, organization, or individual who demonstrates a commitment to supporting and assisting our nation’s wounded veterans.

Thank you to Honoring the Sacrifice for allowing Capital Toyota to be supporter of your wonderful events for the last four years. And a huge thank you to all the men and women who have served and sacrificed so much – you and your families are all our heroes. “We owe a debt to the veterans that we cannot pay.”

 

Toyota Claims Having the World’s Fastest SUV

Here’s a new entry for the record books: the world’s fastest SUV.

Toyota claimed the title recently with a bit engineering prowess and the help of NASCAR driver Carl Edwards behind the wheel of a Toyota Land Cruiser. Unfortunately, you won’t be able to reach the Land Cruiser’s shocking top speed of 230 mph with the standard model, but all it took the team and Toyota test driver behind the feat was a few engine modifications and additional stability, and their little project became a world record-holder.

So, what did it take? Engineers behind the modified Land Cruiser started with the SUV’s mass-production 5.7-liter V8 engine that usually delivers 381 horsepower, but with the help of two additional turbochargers and other setup adjustments to the acceleration, handling, and stability, they were able to increase the Land Cruiser’s output to a whopping 2,000 horsepower. You won’t be able to get that kind of powerful off a production line.

While it took the team two tries in order to achieve that record-setting speed of 230 mph, what matters is that they got the job done, granting the Toyota Land Cruiser the title of world’s fastest SUV. We at Capital Toyota don’t quite have the ability to give you that kind of power, but if you’re interested in the standard Land Cruiser model, we’d be happy to get you behind the wheel for a test drive.