Toyota’s Olympic Sponsorship: “Start Your Impossible”

Toyota is once again sponsoring the Olympic and Paralympic Games in 2018

It has become common to see Toyota sponsoring major sporting events, so it comes as no surprise that the company will be sponsoring the upcoming Olympic and Paralympic Games. Toyota’s Olympic sponsorship focuses on the ‘Start Your Impossible” campaign. As a part of the campaign, 16 athletes will play a role in Toyota’s “Mobility for All” ad spot.

Start Your Impossible

The “Start Your Impossible” campaign reinforces the Japanese automaker’s commitment to creating a society that’s inclusive for all. Toyota will also push its own values, namely humility, hard work, never giving up, and, ultimately, overcoming challenges.

“The Olympic and Paralympic Games align with Toyota’s values and are platforms to showcase our global commitment to the concept of mobility for all,” said Susumu Matsuda, Marketing Division General Manager, Toyota Motor Corporation.

Mobility For All

All 16 athletes will take part in the first ad spot, dubbed “Mobility for All.” The spot focuses on Tatyana McFadden, who has won 17 medals in five Paralympic Games, and Brad Snyder, three-time gold medalist at the Paralympic Games Rio 2016.

In order to launch its global campaign, the company held the first-ever Toyota Mobility Summit in Athens, Greece. Akio Toyoda led the summit with the help of Didier Leroy, Toyota Executive Vice President. There, attendees discussed the future of mobility, something we here at Capital Toyota are excited for. Toyota also covered the social and physical well-being of athletes in the upcoming Games.

Make sure to keep an eye out for the Toyota ads and the star athletes in the “Mobility for All” campaign!

In-Car Amazon Alexa Coming to Toyota

An in-car Amazon Alexa is coming soon to Toyota models.

If you are an Amazon fan, then you likely own what an Echo or other device that uses Alexa. This is Amazon’s cloud-based voice-activated assistant that you use in your home. Now, though, Toyota has announced that an in-car Amazon Alexa will be coming to its lineup starting with select vehicles equipped with Toyota Entune 3.0 App Suite this year.

Amazon Alexa Features

In your home, Alexa can quickly turn your kitchen into a dance party, tell you some jokes, add items to your shopping list, play some games with you, and so much more. Many of these features, plus some new ones, will be available with the in-car version, including on-the-go directions.

“Voice services are rapidly becoming more popular and through our integration with Amazon Alexa, Toyota and Lexus customers will soon be able to easily speak to Alexa in their cars while on-the-go,” said Zack Hicks, senior vice president and chief information officer of Toyota Motor North America and chief executive officer and president of Toyota Connected.

Extra Functionality

With Alexa in your Toyota, you will be able to ask her to adjust your smart thermostat before you arrive home, add items to your shopping list on the way to the store, or listen to a great selection of audiobooks from Audible.

At Capital Toyota, we are excited about this new tech addition and can’t wait to give it a try.

The Toyota 4Runner Legacy

When you hear the name “4Runner” you probably have a perfect image in your mind. That’s because the Toyota 4Runner is (and always will be) a truly memorable car.

The 4Runner first made its debut 34 years ago, in 1984, making an impression from the start. Many classic 4Runners are still on the road because of their capability and durability, and their legacy has yet to end.

This year’s 4Runner is packing a bigger punch than ever thanks to two new upgrades. The Wilderness Package and TRD Enhancement Package both help to make the 4Runner stand out even more. Both packages are perfect for adventure-lovers, with off-road options that will make it easy to tackle just about any road.

Even without these packages, the 4Runner will drop jaws. You can choose between a 2WD, a “part-time” 4WD or a full-time 4WD that has 9.6 inches of ground clearance.

The 2018 4Runner will also deliver plenty of power. Its V6 engine delivers 270 horsepower and 278 lb-ft or torque that helps the 4Runner tow up to 5,000 pounds. The 4Runner couples this power with traction control so that you’ll always feel confident on the road.

The Toyota 4Runner will always be a standout. Uphold its legacy by checking out the 2018 4Runner for yourself at Capital Toyota!

Buckle Up For Life and The Bump Gives Away New Car Seats

For years, Toyota has been working with Cincinnati Children’s on the Buckle Up for Life program, dedicated to educating parents on the importance of car seats. In honor of National Child Passenger Safety Week, which ran September 17th through the 23rd, Buckle Up For Life teamed up with millennial parent publication The Bump in order to give new parents all across the U.S. their very own car seat for free in order to raise awareness and protect new, young lives.

Buckle Up For Life

How did the program work? For every new registry created by upcoming parents on The Bump’s website or its mobile app, Buckle Up For Life contributed a new car seat to a family in need and provided them with information for how to correctly install it. Both organizations hope to improve the statistic that three out of four car seats are installed incorrectly, endangering the lives of young passengers.

Nikki Jordan, a Cincinnati resident who received a car seat through the program, stated, “Not only did they provide a new car seat for my child, but they made sure to educate us on car seat safety. Buckle Up for Life made sure that the car seat was properly installed and even showed myself and my husband how to properly install it. I can’t thank them enough!”

Ask us at Capital Toyota about Buckle Up For Life or check out The Bump’s website for more information.

Why is the 2017 Toyota 86 Better Than the Subaru BRZ?

The 2017 Toyota 86 and Subaru BRZ are the result of a collaboration between Toyota and Subaru on the Scion FR-S. All three models were based on the same vehicle format, but only two remain, as the Scion brand was phased out last year. Fortunately, Toyota kept the FR-S in spirit as the Toyota 86. Now the question is, “What makes the 2017 Toyota 86 better than the Subaru BRZ?”

2017 Toyota 86 better than the Subaru BRZ


The Toyota 86 and Subaru BRZ feature two distinct grille designs that can help drivers separate the two. The Toyota 86 features a slimmer, more aggressive front grille, while the Subaru BRZ’s front grille is more traditional and doesn’t stand out from the sports car crowd. The unique design aesthetic makes the Toyota 86 an easy model to spot on the road.


Both the Toyota 86 and Subaru BRZ feature their own blend of technologies, but only one goes the extra mile. The Toyota 86 boasts voice-activated controls across board. That isn’t an add-on feature; voice-activated controls come standard.


The Toyota 86 and Subaru BRZ feature the same mechanical design, which means performance remains the same in both models. Both models feature standard rear-wheel drive and a sport-tuned suspension. The 2.0-liter four-cylinder engine offers up to 205 hp when equipped with a manual transmission and 200 hp when equipped with an automatic.

While performance may be the same, the Toyota 86 offers more technology and identifiable styling cues, making we here at Capital Toyota proud to stock the 2017 Toyota 86 sports car.

Back-to-School Preparation Tips for a Stress-Free Return to Class

Back-to-school preparation tips

The beginning of a new school year can be a chaotic time for parents and kids alike. But, following these back-to-school preparation tips from Capital Toyota, you can cut down on the stress and make this year the easiest yet.


  1. Ease into a school year schedule

Make the first day of school less hectic by gradually getting the family back into a school year routine as summer comes to an end. As the school year approaches, get the kids to bed earlier, and wake them up sooner. Don’t forget adjustments to mealtime; give the kids time to adjust to new meal routines by planning snacks and meals around a typical school schedule.

  1. Create a shared calendar

Rather than letting chaos reign, get everyone on the same page by creating a shared calendar for everything from school functions to soccer practice. This could be a color-coded paper calendar or a shared computer document, as long as everyone can access it.

  1. Don’t shop blind

It’s easy to put off back-to-school shopping until it’s almost too late and then go into it without a plan. Planning before you shop will save time and money and will turn a hectic chore into a breeze.

  1. Do a practice run

Especially if you have kids of differing ages, don’t wait until the first day of school to make sure everything runs smoothly. Save yourself a major headache by making sure the kids know the route to school if they’re walking, where to catch the bus if they’re riding, and how to arrive safely if they’re driving.


If you need a new vehicle for taking the children to school or hosting the neighborhood carpool, find a fresh ride at Capital Toyota.

Honoring the Sacrifice – Supporting Our American Heroes

Here at Capital Toyota, we are all about giving back to the community and were absolutely honored to be able to work with Honoring the Sacrifice to supply Corporal Daniel Palmer and his family with a new Toyota Sienna van.

In 2010, Cpl. Palmer was serving with the 3rd Battalion, 6th Marine Regiment when his life was changed forever.  While on patrol in Afghanistan, he lost his right leg and sustained other life-altering injuries after stepping on an Improvised Explosive Device (IED).

According to Honoring the Sacrifice Board President Todd Smith, “this van will provide much needed, safe and reliable transportation for Cpl. Palmer, his wife, and their three young children.” It was a privilege to us here at Capital Toyota to be able to honor Daniel’s service and sacrifice.

While surprising the Palmer family with a Toyota Sienna of their own was very exciting, our F&I Manager, Mike Reno, set up another exciting adventure for Daniel – a tandem skydive. Check out Daniel’s experience falling from the sky in the video below.

We would also like to give a big shout out to WUSY US-101 for receiving the American Patriot Award from Honoring the Sacrifice during the annual American Heroes Dinner. This award is presented to a company, organization, or individual who demonstrates a commitment to supporting and assisting our nation’s wounded veterans.

Thank you to Honoring the Sacrifice for allowing Capital Toyota to be supporter of your wonderful events for the last four years. And a huge thank you to all the men and women who have served and sacrificed so much – you and your families are all our heroes. “We owe a debt to the veterans that we cannot pay.”


Toyota Claims Having the World’s Fastest SUV

Here’s a new entry for the record books: the world’s fastest SUV.

Toyota claimed the title recently with a bit engineering prowess and the help of NASCAR driver Carl Edwards behind the wheel of a Toyota Land Cruiser. Unfortunately, you won’t be able to reach the Land Cruiser’s shocking top speed of 230 mph with the standard model, but all it took the team and Toyota test driver behind the feat was a few engine modifications and additional stability, and their little project became a world record-holder.

So, what did it take? Engineers behind the modified Land Cruiser started with the SUV’s mass-production 5.7-liter V8 engine that usually delivers 381 horsepower, but with the help of two additional turbochargers and other setup adjustments to the acceleration, handling, and stability, they were able to increase the Land Cruiser’s output to a whopping 2,000 horsepower. You won’t be able to get that kind of powerful off a production line.

While it took the team two tries in order to achieve that record-setting speed of 230 mph, what matters is that they got the job done, granting the Toyota Land Cruiser the title of world’s fastest SUV. We at Capital Toyota don’t quite have the ability to give you that kind of power, but if you’re interested in the standard Land Cruiser model, we’d be happy to get you behind the wheel for a test drive.

New, Compact Toyota CH-R Features Include Toyota Safety Sense and More

Toyota CH-R Features
Toyota C-HR On Display

The 2018 Toyota CH-R may have gotten its world debut at 2016 Geneva Auto Show, but fans recently got their first glance at the new, segment-defying vehicle on American soil at the Los Angeles Auto Show, where the vehicle was on full display.

This compact-sized vehicle has the makings of an SUV in a much smaller package, making it ideal for young drivers and small families. Its chief competitors are likely to be the Chevy Trax, Nissan Juke, and other similarly-sized models.

The new Toyota CH-R’s features include a 2-liter, four-cylinder engine that produces 144 horsepower and 140 lb-ft of torque, and the new pint-sized sports utility vehicle is built on the same foundational structure of the much-loved Toyota Prius.

While we don’t yet know pricing for the vehicle, we do know that it will come with the many standard safety features that Toyota Safety Sense has to offer, such as Automatic Emergency Braking, Lane Departure Warning, and Adaptive Cruise Control.

If you would like to learn more about the upcoming 2018 Toyota CH-R or would just like to check out the many other vehicles that Toyota has to offer, contact us or visit us any time here at Capital Toyota in Chattanooga, TN.

Toyota Sales Establish Company as World’s Most Popular Automaker

Another year has come and gone; another year has passed with Toyota as the world’s leading automaker.

That’s right, with both Volkswagen and General Motors in its wake, Toyota sold more vehicles than any other company in the world during 2015. As of the end of November alone, Toyota was 200,000 units ahead of Volkswagen.

most popular automaker

From January to November of 2015, Toyota reported selling nearly 9.3 million vehicles across the globe, a truly astonishing figure. Volkswagen reported selling about 9.3 million vehicles, while GM reported about 8.8 million.

Overall, the automotive industry sold slightly less this year than last, with even Toyota reporting about a 1.9% decrease, mirrored by Volkswagen and GM. However, we have seriously high hopes for 2016, with all the incoming models Toyota has prepared.

Want to check out a vehicle from the world’s most popular automaker? To learn more about Toyota’s current line-up or to explore the many vehicles we have available, visit us anytime at Capital Toyota.