The 2016 Toyota Prius’ Style goes Sporty

Toyota has unveiled its new 2016 Prius, and forget for a moment its great fuel efficiency—this car boasts serious style. Say goodbye to the Prius of days past – in an effort to breathe new life into the efficient and wildly-successful hybrid, the 2016 Toyota Prius’ style is sleek, edgy, and modern.

2016 Toyota Prius’ style

Because gas prices are at the lowest level seen in years, consumers don’t necessarily need super-efficient vehicles. Instead, Toyota hopes that a refreshed design and long list of exciting features will make the Prius desirable not only for its incredible efficiency, but for head-turning, modern style.

“We’ve got the whole package now,” said Bill Fay, general manager of the Toyota Division in the United States. “People will want to buy this car for more than just the fuel efficiency.”

According to the Detroit Free Press, the 2016 Toyota Prius will earn about 55 mpg in combined driving, a 10 percent improvement over the 2015 version. It will be 2 inches longer than the current car, it will sit almost an inch lower, and get a new suspension which will give it a lower center of gravity. Drivers should expect sportier handling and a smoother, more refined ride.

Look for the 2016 Toyota Prius to arrive at Capital Toyota early next year!

Join Us for our Special Olympian Party July 14th

Special Olympian Party

With the Special Olympics World Games rapidly approaching on July 25th, we here at Capital Toyota will be working in conjunction with the Special Olympics of Tennessee to host a Special Olympian Party where we’ll be honoring and raising funds for the Special Olympics.

The event will be held on July 14th at 1:00 PM here at Capital Toyota in Chattanooga where our owner Bob McKamey will present a donation check to Nicole Gonzales, a Special Olympics athlete competing in the 100 meter run, 400 meter relay, and shotput events. Also, Capital Toyota will be making a $20 donation for the first 100 service customers on that day, so be sure to come out and see us and help us with a great cause!

“We hope to see as many people as possible in here on the 14th,” says Jim Taylor, our Internet Sales Director here at Capital Toyota. “We want to make the largest possible impact for the Special Olympics, as well as encourage our Team USA Special Olympics athletes as they prepare for the World Games.”

All community members are welcome to attend! There will be food, goodies, and lots of fun! Don’t miss out on this honorary ceremony.

If you would like to learn more about the program or donate online, visit the Toyota Cincinnati Region’s support page.

Toyota Celebrates Innovation in the Automotive Industry

Earlier this month, Toyota celebrated innovation in the automotive industry by recognizing many of its engineers and researchers who have been awarded patents during the past year. One of these patent recipients was Nora Arellano, who was recognized for receiving the 1000th patent issued to Toyota’s North American Manufacturing and Engineering headquarters.

Innovation in the Automotive Industry

Arellano’s patent was for side curtain airbags used in the Toyota Tundra. This was her eighth patent. She was also included in the list of “Michigan’s Most Valuable Millennials” by Corp! Magazine.

In addition to Arellano, 114 other Toyota engineers and researchers were honored at the event. Toyota North American CEO Jim Lentz spoke to the group at the Michigan Science Center.

“These patents represent your brainpower, your innovation, your diligence, your hard work and your passion,” Lentz said, in a statement. “Patents were essential in creating Toyota in 1937 and are equally important today in protecting the innovative products and processes you invent to make our customers’ experience the best in the business.”

Here at Capital Toyota, we are proud to be a part of a company that recognizes the importance of innovation.

2015 Toyota Camry Keeps its Status as America’s Best Selling Car

The battle to be America’s best-selling car is constant and heated, perhaps more so now than ever before, since the sedan market has experienced such an incredible explosion over the last couple years. That added level of competition makes the Camry’s continued reign atop the sales charts even more impressive. Even more impressive, the Camry sells just behind the three pickup trucks atop the American sales market..

2015 Toyota Camry

Of course, when you check out the Camry, you’ll easily see why it’s such a popular fan favorite. It has a starting price of just under $23,000, gets up to 35 mpg on the highway, and comes with all kinds of options too—from the Entune infotainment system to several different powertrains. In fact, you can get the Toyota Camry with a 2.5-liter four-cylinder engine, a 3.5-liter V6, or even a hybrid powertrain setup.

| 2015 Toyota Camry Model Overview |

With excellent fuel economy, powertrain options, and tons of technology, it’s certainly no surprise to us here at Capital Toyota that the Camry continues to sell so well. In fact, the Camry has sold 134,571 units through April, and that momentum should continue all through the rest of the year. Come see us here at Capital Toyota to learn more about the 2015 Toyota Camry today!

Toyota Mirai Made First-Ever Hydrogen-Powered Pace Car

Hydrogen-Powered Pace Car

Toyota took its groundbreaking hydrogen fuel cell technology to an unexpected place—the racetrack. The Japanese carmaker’s fuel cell vehicle, known as the Toyota Mirai, recently debuted as the pace car of the Toyota Owners 400 NASCAR Sprint Cup Series race. This race occurred earlier this month at the Richmond International Raceway and allowed Toyota to show off its eco-friendly vehicle that emits only water out of its tailpipe.

“Having a hydrogen fuel cell vehicle pace the Toyota Owners 400 is a historic moment for both Toyota and NASCAR and we’re proud it’s the Toyota Mirai,” said Ed Laukes, vice president of marketing, performance, and guest experience for Toyota Motor Sales, U.S.A. “ Bringing the Mirai to Richmond to pace this important race is another way for Toyota to showcase our innovation and environmental leadership.”

To become a pace car for the Toyota Owners 400, the Mirai had to undergo testing by NASCAR at the racetrack. It had to meet specific performance requirements to pace the 400-mile NSCS race, which it did with ease. This Mirai is the first-ever hydrogen-powered pace car used by NASCAR, setting a new milestone in history.

To learn more about the fuel-efficient, no-emissions Mirai, contact Capital Toyota today!

Toyota Supports STEM across the Country

All across the country, students of all ages are learning the importance of science, technology, engineering, and math (STEM). To make sure these students get the best education they can, Toyota supports STEM programs and just announced $1.9 million in grants for those programs.

Toyota Supports STEM

These grants will support programs from New York to California and many states in between. Some of the programs include the Alabama Center for Sustainable Energy, which will receive a $100,000 grant to help teach K-12 students about clean energy, design, engineering, project management, and construction. Another $50,000 grant will go to the Girl Scouts of Eastern Massachusetts to expand the Girls Building Self-eSTeEM program for K-12 girls.

“We know that the future of our society will be built on increasingly sophisticated technological expertise and innovative problem solving,” said Michael Rouse, Toyota USA Foundation President, in a statement. “That’s why Toyota USA Foundation is proud to support these nonprofits, who are creating exciting opportunities to train and inspire the next generation of leaders in science, technology, engineering and math.”

Here at Capital Toyota, we are proud to be a part of such a great company that works so hard to support and build up the next generation.

Toyota FT-1 Concept Gets Updates For The New York Auto Show

We lost the Toyota Supra sometime ago, its departure evoking more than a few tears from Toyota enthusiasts and performance fans at large. Some recent clues indicate that Toyota may indeed soon make a performance car again.

The Toyota FT-1 concept rolled into Detroit at the auto show there last year. The chatter started immediately, “Is this it?  Are our days of waiting over?” Reactions were strong. Toyota received a lot of feedback on the design of the FT-1 concept from enthusiasts and designers.

Toyota FT-1 Concept

You take one look at the FT-1 and think fast. Aerodynamic as all get-out, it’s got large, prominent alloy-wheels, a long, sculpted hood and a read-end that somehow calls to mind the rear of a jet.

Since Detroit, Toyota has been showing the concept off at various auto shows. The very interesting thing to note is that Toyota “has slightly updated the styling of the FT-1 to bring it more in line with what potential buyers want to see,” according to New York Daily Business. Now, why would they care enough to update the design if the Toyota FT-1 concept wasn’t clearly meant for production? Our thoughts exactly.

For more updates on the FT-1 concept, stay tuned with us here at Capital Toyota.

Toyota Adds New Toyota Safety Sense System to RAV4 Hybrid

So far, April is showering exciting new vehicles and breakthrough technology. The Toyota RAV4 Hybrid SUV, the first ever, was revealed at the New York International Auto Show earlier this month along with its low-cost automated braking system. The RAV4 Hybrid will be the first to offer the Toyota Safety Sense (TSS) system in which the automated pre-collision braking tech is offered for a price far lower than comparable technology provided by competitors.Toyota Safety Sense System

At Toyota, the goal is to equip the majority of drivers with the latest safety technology in order to create a safer driving atmosphere where injuries and fatalities due to motor vehicle accidents are eliminated.

The TSS system works over a range of speeds to eliminate common motor vehicle accidents by preventing or lessening the impact of rear crashes, keeping drivers in their own lanes, and increasing road safety at night.

“Taking high-level driver assist to the next level, the safety packages will be offered as a very-low-cost option and will be systematically introduced across nearly all U.S. Toyota and Lexus models and trim levels, top-to-bottom, by the end of 2017,” said Toyota Motor North America CEO, Jim Lentz. “Pushing these systems across our lineup, as quickly as possible, can help protect people in the event of a crash. More importantly it will help prevent some crashed from ever happening in the first place.”

For more information on the all-new Toyota RAV4 Hybrid and the widely affordable TSS system, you know who to call — your friends at Capital Toyota.

Toyota i-ROAD Steering Leans Into the Fun Factor

Toyota i-ROAD Steering
The Toyota i-ROAD at the Chicago Auto Show

Is this new creation from Toyota a car or a motorcycle? Well, it might just be a little bit of both!

Typically Toyota is not known for motorcycles or scooters, but then again, there is nothing typical about this newly unveiled three-wheeled i-ROAD motorcycle. The concept i-ROAD prototype was recently unveiled at a TED Conference where Toyota allowed people to test drive its vision for the future of mobility.

The Toyota i-ROAD steering uses a single steering wheel in the rear behind the two front drive-tires. The process of turning the vehicle involves the driver initiating the turn with the steering wheel and onboard gyros then adjusting the tilt angle by changing the level of the front two tires. Although it sounds complicated, those who drive it say it is intuitive and fun to drive.

“In the 20 years I’ve been in the car business, this is the most fun, interesting ride dynamic I’ve ever had because of the rear-steer and the active lean system,” says Jason Shulz of Toyota Motor Company Sales U.S.A.

Pricing details have yet to be determined, but the battery driven motor scooter is said to have a purported range of 30 miles with a full-charge from a standard outlet taking just three hours.

Toyota is moving forward, so you better keep up by swinging into Capital Toyota today!

The 2015 Toyota Teacher of the Year Award: Shaping Tomorrow

Honoring the best of the best, Toyota recently gave Kristen Whitaker the Family Teacher of the Year Award. Whitaker, a high school teacher, has been recognized by the National Center for Families Learning (NCFL) for her efforts engaging kids in education.

According to Toyota, the 2015 Toyota Teacher of the Year Award also came with a $20,000 grant to fund various programs. Whitaker chose a family summer camp designed for low-income minority students and their families.

“The family summer camp Kristen plans is a great example of using the Toyota Family Teacher of the Year grant to employ the latest approaches to intergenerational learning in a program that will appeal to and reach entire families,” said Mike Goss, vice president of external affairs for Toyota.

This is the 19th year for the award, which is given every March. Runner up Donna LaBeaume was also recognized for her work as a virtual pre-kindergarten coach. She received $5,000 grant to help fund her efforts.

Thanks to all of the great teachers out there who make our world a better place!