The Toyota Motor Corporation now occupies a prestigious place on the Fast Company magazine’s “Most Innovative” list, a list of the 50 most innovative companies in the world. Toyota earned this recognition partly thanks to the new Toyota Mirai, a fuel cell concept that pushes the brand farther into the future, thanks to development of hydrogen fuel cell vehicles.
Not only did Toyota make the overall list, they were also named one of the most innovative companies in the automotive industry as well. “Toyota plans to do for fuel cells what its Prius did for hybrids: make them ubiquitous and top of mind for environmentally conscious consumers,” Fast Company wrote. The Mirai will be the first hydrogen fuel cell vehicle on the mass market, and it’s a four-door mid-size sedan that can go 300 miles on a full tank and can refuel in five minutes.
You can get the issue of Fast Company featuring Toyota and the Mirai on February 17, so make sure to check that out. Also, come see us here at Capital Toyota to learn more about the new Toyota fuel cell vehicle—and the rest of the lineup as well. You’ll learn just how innovative the Toyota brand was and is, and will continue to be thanks to new vehicles like the Mirai as well.
Toyota is already known as being one of the leaders in the hybrid vehicle segment. Now, the Japanese carmaker is making an effort to better its hybrid vehicles even more by testing new SiC power semiconductor technology. This new technology, which uses silicon carbide for power, could help improve hybrids, extending their range and increasing their power.
The SiC technology is used in the power control units (PCUs) of hybrids and other vehicles with electric powertrains, PCUs are important in electric powertrains, helping transfer the battery power to the powertrain’s electric motors. It is during this movement of electricity that the SiC semiconductor is crucial. Normally, the semiconductor loses 20% of the vehicle’s electricity losses. To better technology will mean an even longer range than Toyota’s current hybrids have.
For more information on Toyota’s hybrid lineup, stop in to Capital Toyota’s showroom today! If you are interested in learning more about the hybrid technology, contact us, too.
Imagine at the age of 19, losing both of your lower legs after contracting meningitis. Now imagine, coming back from that with two prosthetic legs and learning how to snowboard, ballroom dance, and model and being incredibly good at all of them. This is the story of Amy Purdy’s life and it is nothing short of bold.
This is why Toyota chose her to star in the latest One Bold Choice Toyota ad for the Camry. In the spot, Purdy shows off her numerous skills while Muhammad Ali’s famous “How Great I Am” speech plays underneath.
Both Purdy and Ali lived and continue to live boldly by making difficult choices and never giving up. This is exactly the spirit that Toyota strives to live up to.
“We’re very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about,” said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc., in a statement.
Toyota will continue the One Bold Choice campaign with a Super Bowl spot along that focuses on dads. Toyota encourages the public to participate in the campaign by sending tweets about their dads with the hashtag #OneBoldChoice.
If you’re looking for a bold new car to add to your life, stop by Capital Toyota today and check out the redesigned 2015 Toyota Camry.