For years, Toyota has been working with Cincinnati Children’s on the Buckle Up for Life program, dedicated to educating parents on the importance of car seats. In honor of National Child Passenger Safety Week, which ran September 17th through the 23rd, Buckle Up For Life teamed up with millennial parent publication The Bump in order to give new parents all across the U.S. their very own car seat for free in order to raise awareness and protect new, young lives.
How did the program work? For every new registry created by upcoming parents on The Bump’s website or its mobile app, Buckle Up For Life contributed a new car seat to a family in need and provided them with information for how to correctly install it. Both organizations hope to improve the statistic that three out of four car seats are installed incorrectly, endangering the lives of young passengers.
Nikki Jordan, a Cincinnati resident who received a car seat through the program, stated, “Not only did they provide a new car seat for my child, but they made sure to educate us on car seat safety. Buckle Up for Life made sure that the car seat was properly installed and even showed myself and my husband how to properly install it. I can’t thank them enough!”
Ask us at Capital Toyota about Buckle Up For Life or check out The Bump’s website for more information.